One of the most pervasive ways in which the patriarchy fuels envy among women is through the imposition of unattainable beauty standards. The media and advertising industries often present a narrow and idealized image of beauty, leading women to feel envious of those who seemingly conform to these standards. Envy arises when women perceive themselves as falling short, either in terms of physical appearance or the resources required to achieve it, such as access to expensive beauty products or cosmetic procedures.
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